Yellow Shoes digital transformation
Reviving a 100-year-old brand
With over 100 retail stores across Canada Yellow was looking to revamp its E-commerce strategy and go full omnichannel
What Mavin did
Website Design & User Experience
Pay Per Click Advertising
Social Media Marketing
Marketing Automation
Product Algortihm
Our process
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1
Revamped analytics
Installed click tracking and session recording to identify gaps in user experience
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2
Review results and update website
Updated website design based on user feedback
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3
Product data and placement
Tracked product views and developed a unique product algorithm to push the right products
The Results

