Yellow Shoes digital transformation

Reviving a 100-year-old brand

With over 100 retail stores across Canada  Yellow was looking to revamp its E-commerce strategy and go full omnichannel

What Mavin did

Website Design & User Experience

Pay Per Click Advertising

Social Media Marketing

Marketing Automation

Product Algortihm

Our process

  • 1

    Revamped analytics

    Installed click tracking and session recording to identify gaps in user experience

  • 2

    Review results and update website

    Updated website design based on user feedback

  • 3

    Product data and placement

    Tracked product views and developed a unique product algorithm to push the right products

The Results