Client

Mosaic Magazine

Tools used

Hotjar, Google Analytics, Tableau, Excel Macro

Basic info

A popular online publication looking to change its current business model from a free publication to a monthly subscription.

The customer journey seemed pretty straightforward but hit a bottleneck when it came to the checkout process. Mosaic also had difficulty converting casual and trial browsers into paying members.

Categories
  • Data Infrastructure & Analyses
  • Social Media Marketing
  • Marketing Automation
  • Web Design & User Experience

We analyzed the customer journey and invested in the right marketing channels

We created a drip marketing strategy, incentivizing users to opt-in to our email channel

Products were arranged based on attribution and KPI criteria's

We saw 117% increase in sales and a 53% increase in conversion rate

Interested? Let's get in touch!

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