Yellow Shoes

117% increase in revenue

Yellow Shoes

Tools used

Hotjar, Google Analytics, Tableau, Excel Macro

Basic info

With over 100 retail stores across Canada Yellow was looking to revamp its E-commerce strategy and go full omnichannel.

As always, we started with the data and user experience. This led us to identify different bottlenecks in the customer journey which ultimately affected the conversion rate and the bottom line.

  • Data Infrastructure & Analyses
  • Social Media Marketing
  • Marketing Automation
  • Web Design & User Experience
  • Product Algorithm

We analyzed the customer journey and invested in the right marketing channels

We created a drip marketing strategy, incentivizing users to opt-in to our email channel

Products were arranged based on attribution and KPI criteria's

We saw 117% increase in sales and a 53% increase in conversion rate

Interested? Let's get in touch!

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