Yellow Shoes

117% increase in revenue
Client

Yellow Shoes

Tools used

Hotjar, Google Analytics, Tableau, Excel Macro

Basic info

With over 100 retail stores across Canada Yellow was looking to revamp its E-commerce strategy and go full omnichannel.

As always, we started with the data and user experience. This led us to identify different bottlenecks in the customer journey which ultimately affected the conversion rate and the bottom line.

Categories
  • Data Infrastructure & Analyses
  • Social Media Marketing
  • Marketing Automation
  • Web Design & User Experience
  • Product Algorithm

2. Market Research

We analyzed the customer journey and invested in the right marketing channels

3. Marketing Automation

We created a drip marketing strategy, incentivizing users to opt-in to our email channel

4. Product Algorithm

Products were arranged based on attribution and KPI criteria's

5. The Results

We saw 117% increase in sales and a 53% increase in conversion rate

Interested? Let's get in touch!

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